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Old 02-24-2015, 12:07 PM View Post #1 (Link) "What is the future for businesses with soul?"
FullCircle (Offline)
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Join Date: Feb 2015
Location: United Kingdom
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How is a business with soul different? What defines this as a business and what is its future.
A business with Soul considers it to be a privilege to serve, its employees, the community and all stakeholders. Egotistical self-obsessed, arrogant practice or attitude is absent from both the behaviour of the staff and the board of Directors. A fully inclusive feeling that exists aligned with a totally appreciative style to performance management, a different type of TQM exists, a top down/bottom-up approach. This is one, without the tick box questionnaire asking, do you consult your customers and staff, it is apparent because it is felt.
Without wanting to make a sweeping generalisation, when abroad, this is often the very experience we find in a small back street coffee bar, the family owned business that is pleased to serve well!! Every customer is treated with humility, nothing is too much trouble. Your morning coffee becomes an exhilarating experience of human exchange that is experienced between you, the owners, the other customers and other staff. It touches your heart and effects the rest of your day with those positive connective elements that are our human life force. The coffee was also highly exceptional!!
Strengths of a business with Soul
1. Honesty, humility, trust and reliability is the basis of the customer experience.
2. Enabling and encouraging personal acceptance, contribution, expansion and creativity.
3. Harnessing, the best of human integrity on every level, as part of the employment culture, process, product and people management, from raw material to final completion.
4. Creating a personal confidence in all stakeholders’ suppliers, employees and customers.
5. A heartfelt belief that engages customers in a meaning full relationship, not just when things are going well and the market is buoyant, also in the more challenging times.
What is the future for a business with Soul?
A business with Soul is highly likely to survive the depths of recession when other bigger market leaders are tipped to be the survivors. The business with Soul has customers who will remain loyal because they have become part of the feel good factor that per mutates throughout the supply chain and beyond.
This recession has created a greater awareness of the relationship experienced when we connect with others in a business capacity. There is something about being down on the bones of your back side that creates an increased awareness of the type of values that are in existence. Creating opportunity, to observe those values at work, those are important to us and to others through a more cautious business practice. With an increased awareness personally and organisationally, to make alternative choices, about who we choose to buy or sell from. Those choices are increasingly wired into our buying experience from a need to make more cautious decisions during recession. When our source, our soul, is connected to others in a meaningful way, a way, which empowers our connection in others, we create a real opportunity for a soul felt deep and personal business collaboration. This could have a deep and lasting impact on how we choose to trade, market and promote our future products and services.
 
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